Copycat Snacks: Brown Sugar Cinnamon Pop-Tart Bars


Alright, so, unlike my usual copycat snacks recipes, this one isn’t a direct 1:1 remake. Instead, I’ve taken the core flavors of the popped tart and turned it into a bar you can slice and eat. You can’t fit it in a toaster, but you won’t need to, it’s too delicious already.

Pop Tarts have a lot of different flavors. And, like many other products these days, they’ve started producing even more that they keep on shelves for a few months before retiring. I personally really like the banana bread ones!

Recently, though, I’ve been returning to an old classic: the brown sugar and cinnamon flavor. It’s light, it’s simple, it’s sweet, it has that little bite of cinnamon; what’s not to love? So I decided, why not try making something with that set of flavors, but better?

These bars are thick, heavy, and packed with flavor. The icing doesn’t set the same way it does on the pop-tarts, but they’re also not meant to be toasted up before eating them, so it’s fine.

They look a little complicated, but the truth is, these brown sugar and cinnamon bars are fairly simple, just a little labor-intensive. You make a shortbread dough and a filling, you layer them up, you bake it, and you coat it with icing. Easy! Here’s how.

5 from 1 vote

Brown Sugar Cinnamon Shortbread Bars

A thick and rich shortbread bar with a brown sugar and cinnamon filling reminiscent of the classic pop-tart flavor.
Servings 1 9×9″ Pan
Prep Time 20 minutes
Cook Time 45 minutes
Cooling Time 1 hour 30 minutes
Total Time 2 hours 35 minutes


  • 9×9" Baking Dish
  • Parchment Paper
  • Stand Mixer
  • Rubber Spatula Or icing spatula


For the Shortbread

  • Cups Flour
  • 1 Tsp Cinnamon
  • 1 Cup Unsalted Butter Room temperature
  • Cups Powdered Sugar
  • 1 Egg
  • 1 Tsp Vanilla Extract

For the Filling

  • 1 Cup Brown Sugar
  • 1 Tbsp Cinnamon
  • 2 Tbsp Flour
  • 3 Tbsp Melted Butter

For the Icing

  • 1 Cup Powdered Sugar
  • ½ Tbsp Cinnamon
  • ½ Tsp Vanilla Extract
  • 3 Tbsp Milk


Make the Shortbread

  • Preheat your oven to 325℉. Grease your baking dish. Cut a strip of parchment paper as wide and slightly longer than the baking dish; then, cut a second one. One will be for assembly, and one for baking.
  • In a mixing bowl, mix the flour and cinnamon.
  • In your stand mixer, cream together the butter and powdered sugar until smooth and fluffy. Add in the egg and vanilla, and mix well.
  • Add n the flour mixture and mix to combine. The dough will end up thick and almost like play-dough in texture.
  • Divide the dough in half. Spread half of it across the bottom of the baking sheet, on top of one of the parchment papers. Make it as smooth and flat as possible.
  • Remove the parchment paper and dough, and set it aside. Remember it's going to be a little greasy, so don't set it on something important.
  • Re-line the pan with parchment paper and spread the other half of the dough in place the same way. Leave this one in the pan.

Make the Filling

  • Mix together the brown sugar, cinnamon, flour, and melted butter. You'll end up with a grainy filling with the texture of wet sand.
  • Spread this filling as evenly as possible across the bottom layer of dough in the pan.
  • Take the second half of dough and flip it into the pan. Gently remove the parchment paper. If it sticks, use a spatula or butter knife to scrape it, and smooth it out on top of the filling.
  • Bake the assembly for 40-45 minutes, until the edges are turning golden brown.
  • Remove from the oven and set on a cooling rack for 30-60 minutes; then, place in the fridge for an hour to chill.

Make the Icing

  • Once the bars are chilled, make the icing. Just mix together the powdered sugar, cinnamon, vanilla, and milk until it's smooth. Spread it over the bars and let it set, then slice and enjoy!
Course: Dessert
Cuisine: American
Keyword: Brown Sugar, Cinnamon, Copycat Snacks, Shortbread

Join the Conversation

  1. 5 stars
    WOW 😮‼️ I cannot wait to try this out! It’s my favorite kind of Pop Tart❣️ 😁☝🏼

  2. why does the icing call for flour?

    1. That’s a great question! It shouldn’t, that was an odd glitch on my part. It’s supposed to be vanilla extract, which is a heck of a typo! Thanks for pointing it out, I fixed it now.

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